Only 1 left in stock
This book is aimed at the practicing businessman, who has direct or indirect involvement with marketing. It should also be of interest to the advance student, and for his benefit some background sections have been included. These are appropriately marked to enable more experienced readers to skip them. Offensive Marketing is a practical book, and if readers gain anything from it which enables them to do a better job the following working day, it will have served its purpose. Most good business ideas are simple, and jargon enlightens no one. I hope this book is relatively free of it, and that it engineers as by professional marketing people.